Team Coaching.
Our philosophy on how teams work is to motivate them by pulling knowledge from them.
You hire great people for a reason, so excluding them from the business story and strategy sessions makes little sense. That’s why we developed a unique set of workshops that allows your team to guide the organization on specific goals, all while creating alignment. These create rules for your brand that guide it through Brand Story, Culture, Marketing, and Content.
If you constantly have group meetings where everyone seems to be on different pages, but your team seems aligned during the individual discussion, you need these team workshops.
Brand Story Workshops
A Brand Story workshop involves a collaborative session where participants explore and define a brand’s narrative, values, and essence to create a compelling story that resonates with internal and external audiences. This workshop involves storytelling exercises, brand analysis, identifying key messages, and crafting a cohesive narrative. It aims to effectively align and communicate the brand’s identity, purpose, and unique principles it wishes to guide its culture.
Story Culture Integration Workshops
Our Culture Integration workshop is a facilitated session aimed at bringing together individuals to improve understanding, communication, and collaboration within an organization or team. The workshop addresses differences, promotes empathy and respect, and develops strategies for effective team interaction. It involves activities, discussions, and exercises designed to increase awareness, enhance competence, and foster a sense of inclusivity and teamwork. The ultimate goal is to create a more harmonious and productive work environment by integrating perspectives and experiences.
Marketing Strategy Workshops
It’s a collaborative session where key stakeholders, such as marketing professionals, executives, and relevant team members, come together to develop or refine a company’s or brand’s marketing strategy. The workshop typically involves activities and discussions to identify target audiences, define value propositions, set marketing objectives and goals, assess market trends and competition, determine appropriate channels and tactics, allocate resources, and establish metrics for measuring success. The outcome of the workshop is a comprehensive marketing strategy that guides the organization’s promotional efforts and helps achieve its business objectives.
Content Strategy Workshops
A content strategy workshop brings together team members, such as content creators, marketers, and strategists, to develop or refine the content strategy for a brand or organization.
Participants typically analyze the target audience’s needs, industry trends, and competitive landscape during a content strategy workshop. They brainstorm ideas for content themes, formats, and platforms that align with the brand’s goals and resonate with the target audience. The workshop may also involve defining key performance indicators (KPIs) and creating a content calendar or plan for execution.
The workshop provides an opportunity for cross-functional collaboration, alignment on content goals and objectives, and the development of a cohesive and effective content strategy that can drive brand awareness, engagement, and conversions.