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GUMBOFRIDAYS

modern storytellers

Content Strategy Workshops

Speaking Date Added

Small Business Workshop – Marketing and Content Strategy
Date:04/05/2024 12:30 PM – 2:30 PM

Location: Pflugerville Public Library
1008 W. Pfluger Street
Pflugerville, Texas 78660

In this workshop, join John Paulsen to learn about marketing and content strategy.

John Paulsen will address two topics during his presentation:

  • How to Build an Easy-to-Execute Plan for Any Size Business
    • Empower your business with a practical marketing strategy. Unlock the secrets to creating a tailored marketing roadmap. This workshop equips you with the tools to drive success, from small marketing idea startups to established businesses.
  • Content Strategy: Content is Everywhere – How to Stand Out
    • Dive into the world of content. Learn how to craft impactful content that resonates with your audience and sets you apart. Gain valuable insights and practical tips to elevate your content game in today’s competitive digital realm. Learn to stand out and make a lasting impression.

More Information | Register here | Blog #linkinbio

why video content?

What are your three biggest challenges when building video content?

The way people consume content has drastically changed over the years, with video being a preferred medium for many. People have shorter attention spans and are more likely to engage with and retain information presented in a visually appealing and dynamic format, making video content highly effective.

With advancements in technology, access to video content has become easier than ever. Smartphones, tablets, and smart TVs have made video content available at any time, anywhere, allowing users to consume it on their own terms. This convenience has increased the demand for video content across various platforms and industries.

Video content provides a powerful platform for storytelling. It allows brands, businesses, and individuals to creatively engage with their audience, evoke emotions, and effectively convey their message. The combination of visuals, audio, and storytelling techniques can create a captivating experience that connects with viewers on a deeper level.

Social media platforms continue to prioritize video content in their algorithms, favoring posts with video over other forms of content. This has led to an increased focus on video production and engagement across platforms like YouTube, Instagram, TikTok, and Facebook. To effectively reach and connect with their target audience, businesses and content creators must embrace video content.

In a competitive market, video content can help businesses and individuals stand out from the crowd. It allows for unique and creative expressions of brand identity, helping to differentiate from competitors. Engaging and memorable video content can leave a lasting impression on viewers, increasing brand recognition and loyalty.

Overall, video content remains important in 2023 due to its ability to captivate audiences, convey messages effectively, enhance storytelling, and connect with viewers on an emotional level. Its accessibility, convenience, and dominance on social media platforms make it a valuable tool for businesses, content creators, and individuals looking to reach and engage with their target audience.

product videos

Businesses all over Central Texas are starting to understand the power of great photos and video content.

Quality content means clear, professionally setup images and video taken with the best audio and using clear “storytelling” style editing.

We are once again in Temple filming video of new motorcycles that just hit the showroom floor. We film every new bike that Bell County Motoworks receives on a weekly basis.

If you have some time check out the Bell County Motoworks YouTube page. We have been instrumental in coaching, designing and producing their entire content library.

Let us know how we can help your business.

2022 Triumph Scrambler 1200 XE

video production

Our video production team here in Austin has been so busy over the last 30 days. They have spent the last few weeks helping our client, Bell County Motoworks in Temple, build up their YouTube presence.

At the beginning of April, they had just two videos on their Youtube channel. Now they have over 35.

Our team filmed, edited, and produced all the content. It’s great to see clients respond to our consulting by implementing our ideas to help grow their online presence.

Photography by GumboFridays

learn to lead from the middle

Middle managers have a tough job these days. Learning to lead from the middle can help your company thrive.

Step one: Stop being concerned about your status inside the company. When in a meeting or one on one don’t think about who likes you or who your alliances are with.  This thought process alone frees up your thinking.

Step two: Genuinely ask for knowledge.  Show your team, your group, your manager vulnerability. It’s very scary but showing you don’t know everything gives freedom for others to ask for knowledge as well. Ask others to teach you things. Express gratitude when a team member offers the knowledge you didn’t have. Create honest humility in yourself.

Step three: Build a culture within the 15 feet of your desk that accepts mistakes as fuel for brilliance.