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GUMBOFRIDAYS

GUMBOFRIDAYS

modern storytellers

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Storytelling Subscription Packages

December 9, 2024

photo by Harrison Kugler

StoryStart Package (Entry-Level) $800

Who Is It For: New businesses or those just starting their content journey.

Why It Works: Helps businesses build a storytelling foundation with minimal time and cost commitment.

Includes:

  • 1 Story Discovery Session (1-hour strategy season)
  • 2 Social Media Story Posts (filmed/photographed, written, & designed)
  • 1 Blog Post or Newsletter Story (500-700 words)
  • Content Calendar Outline for the next month

StoryFlow Package (Mid-Tier) $1200

Who Is It For: Growing businesses needing consistent brand messaging.

Why It Works: Keeps messaging aligned while producing regular, high-quality content.

Includes:

  • 1 Deep-Dive Story Session (monthly brand messaging review)
  • 4 Social Media Posts (filmed/photographed, written, & designed)
  • 1 Short Video Story (30-60 seconds)
  • 1 Blog Post or Case Study (750-1,000 words)
  • Monthly Content Strategy Report + Analytics Review

StoryImpact Package (Premium) $2000

Who Is It For: Established businesses ready to scale their storytelling presence.

Why It Works: Delivers comprehensive storytelling support for maximum reach and engagement.

Includes:

  • 1 Monthly Story Strategy Workshop (2-hour intensive)
  • 6 Social Media Posts (photo/video content + custom captions)
  • 2 Short Video Stories (including script and editing)
  • 1 In-Depth Blog Post or Brand Story Feature (1,000+ words)
  • Monthly Add Campaign Coaching w/Development & Content Calendar
  • Performance Tracking & Insights Report

Add-On Services

  • Product Launch Campaigns
  • Website Copy Refresh
  • Press Release Writing
  • Event Coverage & Story Recaps

Project Services

  • Podcast Development (Concept, Production, Filming, & Editing)
  • YouTube Channel Development (Concept, Production, Filming, & Editing)

Filed Under: COMPANY, Content Strategy Workshops, Media, Services

Elevating Your Brand: GumboFridays Partners with StickerGiant for Unbeatable Marketing Solutions

May 14, 2024

In dynamic marketing, collaborations often lead to innovative solutions that elevate brands to new heights. Today, we are thrilled to announce an exclusive strategic partnership between GumboFridays, a leading marketing agency known for its creativity and strategic approach, and StickerGiant, a renowned provider of high-quality custom stickers. This unique partnership, available only to our select clients, promises a synergy of expertise and resources, offering unparalleled marketing solutions that drive success and visibility.

At GumboFridays, we pride ourselves on crafting unique and engaging marketing strategies tailored to each client’s needs. By partnering with StickerGiant, we can offer our clients an additional avenue to boost their brand visibility through creative and eye-catching custom stickers. Here are some compelling reasons why choosing GumboFridays and StickerGiant as your marketing partners can benefit your brand:

1. **Strategic Brand Integration**: Our partnership allows for seamless integration of custom stickers into your overall marketing strategy. Stickers are a versatile and cost-effective way to promote your brand across various touchpoints, from product packaging to events and giveaways.

2. **Enhanced Brand Visibility**: StickerGiant’s expertise in creating high-quality stickers that resonate with audiences can increase your brand’s visibility and awareness. These stickers act as mobile advertisements that travel with your customers, organically extending your brand’s reach.

Photo by Murat Onder on Unsplash

3. Creative Marketing Campaigns: Together, GumboFridays and StickerGiant can ignite your imagination and execute creative marketing campaigns that leverage the power of custom stickers to engage your target audience. From interactive sticker campaigns to limited-edition designs, the possibilities are not just endless; they’re exhilarating.

4. Quality Assurance: StickerGiant’s unwavering commitment to quality ensures that the stickers produced for your brand are visually appealing but also durable and long-lasting. This meticulous attention to detail reflects positively on your brand image, instilling a sense of quality and reliability that your customers can trust.

5. Comprehensive Marketing Solutions: By harnessing the diverse marketing services of GumboFridays and the sticker expertise of StickerGiant, our partnership presents clients with a comprehensive suite of marketing solutions under one roof. From branding and design to print and distribution, we’ve got you covered, ensuring a seamless and integrated approach to your marketing needs.

In conclusion, the partnership between GumboFridays and StickerGiant represents a golden opportunity for brands to accelerate their marketing efforts and shine in today’s competitive landscape. By choosing us as your marketing partners, you can unlock a world of collaborative approaches, innovative solutions, and dedication to helping your brand succeed. Contact us today to learn how we can help you unleash your brand’s full potential through strategic marketing initiatives and captivating campaigns.

Filed Under: Brand Logos, COMPANY, Event Strategy, Influencer Strategy, Printed Materials, Product Package Design, Vinyl Graphics Tagged With: austin, design, graphicdesign, graphics, leandertx, partnerships, stickergiant, stickers, temple texas

Shopify

May 6, 2024

Exciting News! We Are Now a Licensed Shopify Integrator

We are thrilled to announce that our agency has recently become a licensed Shopify integrator, expanding our services to better cater to our valued agency customers. This development allows us to seamlessly integrate all your e-commerce products on Shopify’s robust platform and streamline your retail operations with Shopify Point of Sale (POS). The advantages are plenty, and we can’t wait to explore them with you!

Shopify eCom Platform Features:

  1. Easy Setup and User-Friendly Interface: Shopify offers a simple and intuitive setup process, making it easy to get your online store up and running in no time. The user-friendly interface ensures a smooth experience for both you and your customers.
  2. Customizable Themes: Showcase your brand identity with Shopify’s customizable themes, allowing you to create a unique and visually appealing online store that reflects your agency’s personality.
  3. Secure Payment Gateways: Rest easy knowing that Shopify provides secure payment options, giving customers peace of mind when transacting on your e-commerce website.
  4. Advanced Analytics: Gain valuable insights into your business performance with Shopify’s advanced analytics tools, helping you make informed decisions to drive growth and success.
Learn More about the Shopify E-COMMERCE PLATFORM

Shopify Point of Sale (POS) Features:

  1. Unified Dashboard: Manage your online and offline sales from one centralized dashboard, making tracking your entire business operations in real-time convenient.
  2. Inventory Management: Manage your product inventory seamlessly across all your retail channels, eliminating the risk of overselling or discrepancies in stock levels.
  3. Mobile Checkout: Speed up the checkout process with Shopify’s mobile POS solution, allowing you to serve customers efficiently and provide a seamless shopping experience in-store.
  4. Customer Insights: Understand your customers better with Shopify’s POS features that enable you to capture customer data, preferences, and purchase history, helping you build stronger relationships and drive repeat business.
Learn More about Shopify Point-of-Sale

We are excited about this new chapter and look forward to helping our agency customers leverage the power of Shopify’s e-commerce platform and POS system to enhance their online presence and retail operations. If you are interested in exploring these services further or have any questions, please contact us. Let’s embark on this journey together and elevate your business to new heights with Shopify integration!

Filed Under: COMPANY Tagged With: austin, design, eCommerce, graphics, point of sale, shopify, social media

Speaking Date Added

March 27, 2024

Small Business Workshop – Marketing and Content Strategy
Date:04/05/2024 12:30 PM – 2:30 PM

Location: Pflugerville Public Library
1008 W. Pfluger Street
Pflugerville, Texas 78660

In this workshop, join John Paulsen to learn about marketing and content strategy.

John Paulsen will address two topics during his presentation:

  • How to Build an Easy-to-Execute Plan for Any Size Business
    • Empower your business with a practical marketing strategy. Unlock the secrets to creating a tailored marketing roadmap. This workshop equips you with the tools to drive success, from small marketing idea startups to established businesses.
  • Content Strategy: Content is Everywhere – How to Stand Out
    • Dive into the world of content. Learn how to craft impactful content that resonates with your audience and sets you apart. Gain valuable insights and practical tips to elevate your content game in today’s competitive digital realm. Learn to stand out and make a lasting impression.

More Information | Register here | Blog #linkinbio

Filed Under: COMPANY, Content Strategy Workshops, LOCAL, Marketing Strategy Workshops Tagged With: austin, content, free, Library, marketing, Pflugerville, PflugervilleTx, Public, Strategy

why video content?

August 8, 2023

What are your three biggest challenges when building video content?

The way people consume content has drastically changed over the years, with video being a preferred medium for many. People have shorter attention spans and are more likely to engage with and retain information presented in a visually appealing and dynamic format, making video content highly effective.

With advancements in technology, access to video content has become easier than ever. Smartphones, tablets, and smart TVs have made video content available at any time, anywhere, allowing users to consume it on their own terms. This convenience has increased the demand for video content across various platforms and industries.

Video content provides a powerful platform for storytelling. It allows brands, businesses, and individuals to creatively engage with their audience, evoke emotions, and effectively convey their message. The combination of visuals, audio, and storytelling techniques can create a captivating experience that connects with viewers on a deeper level.

Social media platforms continue to prioritize video content in their algorithms, favoring posts with video over other forms of content. This has led to an increased focus on video production and engagement across platforms like YouTube, Instagram, TikTok, and Facebook. To effectively reach and connect with their target audience, businesses and content creators must embrace video content.

In a competitive market, video content can help businesses and individuals stand out from the crowd. It allows for unique and creative expressions of brand identity, helping to differentiate from competitors. Engaging and memorable video content can leave a lasting impression on viewers, increasing brand recognition and loyalty.

Overall, video content remains important in 2023 due to its ability to captivate audiences, convey messages effectively, enhance storytelling, and connect with viewers on an emotional level. Its accessibility, convenience, and dominance on social media platforms make it a valuable tool for businesses, content creators, and individuals looking to reach and engage with their target audience.

Filed Under: Aerial Photography & Video, B-Roll Assets, COMPANY, Content Strategy Workshops, Social Reels, Video Producer Roles, Video Scripting, YouTube Channel Content

110% on brand

May 4, 2022

Thanks @rachaelray for making a pot/handle color combination that fits our “business storytellers” GumboFridays brand. #appreciateyou

Filed Under: Brand Standards, Brand Story Workshops, COMPANY, Culture Integration Workshops, Meaning Definition

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