A business, at its core, has two responsibilities to customers; innovation and marketing. Business’s must do both to succeed. When you think about a successful business they master something that is innovative. Innovation can be bringing a new product to market, or providing innovative service for an existing product.
We focus our work on businesses with less than 30 employees.
These days innovation alone can get a business through its infancy. Through media a business can appear to thrive on innovation alone, but only for a short time. This primary step is usually missed. The business must deliver a focused message targeted to existing and new customers.